When is the next update? Updates of search engines Yandex and Google. What is issuance ap

03.11.2021

TCI updates are like an earthquake in seismically active regions. Everyone knows that this happens regularly. Everyone has long been accustomed to any consequences and can with a high degree of probability predict the time and factors influencing this process. And yet, every time an update of the Yandex TCI causes confusion, joy, disappointment, heated discussions, discussions and quarrels among optimizers - in general, the whole gamut of human feelings. Let's find out why.

TCI is a litmus test due to the lack of analogues

It just so happens that the TCI is the main clearly visualized indicator of the site’s authority in the eyes of Yandex. Due to the fact that the latter is the leader of the CIS search market, its attitude towards the site often becomes the determining factor in assessing the success of the promotion of this site. Of course, experienced specialists base their assessments on many other aspects, but for a person who is not too experienced in the intricacies of SEO, the situation is quite trivial: the higher the thematic citation index, the better the site. To some extent this is true, to some extent it is a misconception, but you can read more about this in the special material dedicated to TIC. In the context of the topic under discussion, it becomes obvious why many optimizers are so sensitive to updates to this indicator: each TCI update is a kind of litmus test for their customers. Who wants it to turn into a bad color?

What is good for the buyer is death for the seller

Any market needs criteria for evaluating goods and services in order to determine various niches, price levels, etc. The market for the purchase and sale of text links for search promotion is by no means an exception. The Yandex TCI update is a time of worry and confusion in the ranks of link traders of all stripes. If the update brought an increase in performance, you should expect an increase in prices for links from the lucky owner. The reaction to a decreased TCI is more reluctant and prolonged.

Ordinary TCI updates do not have a big impact on the market. Large players generally do not notice such fluctuations within one to two dozen points. The worries of little-known webmasters, as a rule, are offset by an increase in positions for the next update. However, sometimes Yandex presents surprises to the market in the form of a massive change in the TIC of sites downward. Some experts attribute this to the automatic filtering of a large array of “incorrect” sites (for example, the update in 2006, in which a large number of sites lost up to 50% or more in the TIC, is often explained by a filter introduced against the so-called “linkators”), while others They believe that in this way Yandex reminds the community that it holds the levers of market control in its hands.

The main thing after the Yandex TCI update is to remain calm

Recently, search engines (especially Yandex) have not been distinguished by the stability of their algorithms and smooth operation without constant changes in the rules of the game for optimizers. Professionals are already accustomed to such time pressures, and even the most unsuccessful TIC update is perceived philosophically: one way or another, any changes will affect competitors, which means that the task is to quickly respond to changes and make appropriate adjustments to the algorithms for promoting clients’ sites. When clients themselves understand this, business relationships last long and are beneficial for all participants.

P.S. You understood everything correctly: this is exactly what they do at Demis Group - calmly, thoughtfully, without haste or nerves.

Yaroslav SHAKULA, Demis Group

Hello, dear readers of the blog site. Any novice webmaster is faced almost immediately with such a concept as Yandex search engine update. Why webmaster of RuNet? Well, because Google, which dominates in a very large number of countries in the rest of the world, does not have such a thing as an update, except that you can only talk about an update, but again it’s a toolbar update, because the real value of the static weight of all pages indexed by this search engine system, changes constantly (in real time).

Yandex, in addition to updating the search results (changing the positions of sites for the overwhelming number of search queries), also has ap Tietz, i.e. updating the value, which you can read about at the link provided. In fact, Titz is a kind of indicator of the trustworthiness of a site, and the larger it is, the more trust it will have on the part of search engines (most likely). Titz is also important for those who sell links from their sites, because their price significantly depends on the value of Titz.

What is an update to the Yandex search database?

Well, webmasters in RuNet also have something to look forward to. For example, there are such concepts as updating favicons, Ya.Catalog, mirror and pictures. These ups are not of interest to everyone, and certainly not all the time, but sometimes it is relevant, for example, when you move to a new domain, change the favicon, pay to be added to YAK, or get a significant share of traffic from image search.

Let's start, perhaps, with Yandex search database updates. How often does this phenomenon occur? How do you know if an incident has already happened? And why, in fact, monitor these same updates? Similar questions arise for novice RuNet webmasters who are beginning to get acquainted with the harsh reality of website promotion for the Yandex search engine. I had them too and it’s normal.

The essence of the updates is as follows. Unlike Google, Yandex does not have such impressive hardware and physical power to update search results several times a day, taking into account all newly indexed pages and found backlinks to sites. Therefore, he is forced to make some tricks that will reduce the rather high load on his servers.

But here you will need to have at least a general idea (if you have it, then continue reading, and if not, then follow the link to see the overall picture). What does Yandex do? Of course, like Google, it constantly indexes new pages on the Internet and re-indexes updated ones, and also finds more and more backlinks for different sites.

But... He does not immediately take all this wealth into account, but puts it in a not very long box, so that once every few days (sometimes the period between ups can exceed ten days, but not often) he pleases you and me with another update. Here are the dates of the official ups of the RuNet mirror search database for several months, so that you can estimate their frequency:

What then do we have the opportunity to observe in the search results between the ups? Generally, banal cache.

To exaggerate, the first user who sets a search query after the next update activates an algorithm that, after calculations, produces the resulting results (a list of pages relevant to a given query), which is immediately cached and when the same query is entered again, the search engine algorithm is not involved, and the list of sites stored in the cache is retrieved (output). This reduces the load on Yandex servers and allows you to match your older brother Google with less hardware power.

At the time of the next update, all the new information accumulated since the last update (page texts and links to them) will be taken into account when ranking (read more about it in search engine results) and the list of relevant pages for each search query will be saved again in the Yandex cache in order to be promptly shown to users until the next update of the search database. Convenient, simple and economical.

But this is all, of course, very much exaggerated and simplified. Yandex probably worked on this principle ten years ago or even more. In addition, since the end of 2012, Yandex switched to personalized search results, when different lists of sites for the same request are shown to different users with different, but quite large, search histories. Now it is gaining more and more power and updates are becoming blurry.

However, when the percentage of search queries for which the results change exceeds several tens of percent, we can assume that the incident has taken place. How to recognize this very moment? Well, read about it below.

And we will still dwell on the fact that what is Titz update? Everything is much simpler here. It is believed that the overall value of Tits of all sites indexed by Yandex does not change, but is only redistributed between them. Moreover, this redistribution does not occur permanently, but again at certain, not particularly regulated intervals (from twice a month to once every two months).

You can see the dates of the latest ups, which do not have a stable periodicity:

Titz is influenced by the number and quality of backlinks leading to your site from other resources that, in the opinion of the search engine, are similar in topic to it.

Yandex constantly collects data on such links, but the TIC values for almost all Runet sites do not change between updates (sometimes, however, as punishment the citation index can be reset to zero, but this is force majeure). Then suddenly the value of the thematic citation index is recalculated and it will be safely stored in the cache (after some shaking and shrinkage or adjustment), until the next update. Trite.

Other types of Yandex updates and more

You can judge the frequency of PR updates from this screenshot:

In addition, there are the following types of updates, which some webmasters monitor to one degree or another:

Yandex Catalog update— adding new sites and removing those that have lost trust from the most prestigious directory of the Runet. If you are expecting your resource to appear in the YAC or have reason to fear its exclusion, then it is worth monitoring the update of the database of this directory.
Updating the image search database— a separate Yandex robot performs indexing of images on the Internet, but the results based on pictures, like the main results of this search engine, have pronounced updates. If your resource has every reason to promote and receive traffic from images, then it makes sense to track this app in order to evaluate exactly what results the actions you took brought.

Up favicons— in Yandex search results, by tradition, a Favicon taken from this site is displayed to the left of the page title and description. In fact, it is precisely because of this feature that your humble servant is still on the Yandex needle, because it is very clearly visible those sites that I trust and to which I go to look for an answer in the first place.

Before this, I already wrote a detailed article about where it should be stuffed. However, the number one search engine in RuNet will show the favicon of your new site (or the updated icon of the old one) in the search results not immediately after indexing it, but only after the next Favicon update, which does not happen often.

Mirrorer update— Yandex has a special robot that is responsible for gluing so-called mirrors. The simplest example of mirrors is www..ru (they will need to be glued together, i.e. determine the main mirror - either, or, or).

A situation may arise where a site moves to another domain due to falling under a filter or due to other force majeure circumstances. At the same time, you indicate the new main mirror in robots.txt of the old and new domains and do the same in the Ya.Webmaster panel. However, the mirrors will not stick together immediately, but only in the next step of the mirror operator.

In addition, the update of the search engine database itself can be causal in nature, and therefore the following are distinguished:

Text up- i.e. accounting of all texts of new and updated pages included in the index.
Reference— taking into account all new backlinks to sites whose pages are included in the ranking.
AP behavioral factors- a somewhat mythical type of ups, which is caused by updated user data on sites participating in the ranking.

Search algorithm update- the most terrible one, in terms of possible consequences, because in this case new texts, links and behavioral factors are not only taken into account, but the very principle of calculating relevance changes. Yandex even began to call such global updates based on the principle of the game “Cities”.

We started from afar - from Magadan (May 2008) and continued with Nakhodka, Arzamas, Snezhinsk, Konakovo, Obninsk, Krasnodar, Reykjavik. Now, since December 2012, Kaliningrad has ruled the roost, and then there will be something with a “D”. Kaliningrad is trying to create personal results for each user, focusing on his preferences, which the search engine has identified by following him for some time.

During a regular search database update, a text update usually follows first, and after a while a link update. Behavioral ones are updated quite rarely or they cannot always be identified. It's pretty clearly visible on the website Yandex tracking enthusiast (Evgeniy Trofimenko is such a smart comrade that it is not always clear what he is talking about when speaking at conferences):

True, it’s not worth going into this too much, because the very fact of the update is important, so that you can start and draw conclusions about the correctness of your chosen course of website promotion. However, of course, it’s not worth judging the dynamics of development by one up, because the search engine has enormous inertia and you should always wait a few ups to draw conclusions or start tearing your hair out.

How and where to track Yandex updates

The question arises, how track Yandex updates? It turns out that there are several options that will allow you to do this.

Also, in my opinion, it is very convenient to learn and discuss updates on, the most convenient of which is probably Serch. There's a special one Yandex Apam section, where you can subscribe to receive materials:

Good luck to you! See you soon on the pages of the blog site

How is the Yandex search engine updated?

At its core, search engine optimization is characterized as a never-ending process based on regular periodic updates. Even at night or during weekends, search robots and algorithms work tirelessly on all sorts of updates, adjustments, bans, permissions and relocations.

Therefore, many webmasters and promotion specialists often do not get enough sleep at night to constantly monitor the level of traffic on the site. If a resource crashes from the first search page, problems with customers immediately begin because the project suffers losses. With profit, the situation is repeated exactly the opposite. And again, fateful ups are to blame.

What is an update from an SEO point of view?

This phrase should be understood as the appearance of new sites or web pages in the databases of a particular search engine. As a result, not only new data is added to the system, but the order of arrangement of Internet resources on the search results pages also changes. This is how the search engine updates its cache. This process can also be called changing the indexing results.

In practice it looks like this. Today your site ranks first for the query “rose-colored glasses Moscow price”, tomorrow it moves to ninth, and a week later to 37th place. Moreover, such a movement is possible in both directions and can be explained only on the basis of subjective hypotheses. With the exception of gross errors, which are immediately visible and obvious. But most often in SEO, everything is far from so simple. Often, some pages that are optimized according to all the rules are in lower positions than similar, less well-organized sections of competitors.

The main task of search robots is to constantly monitor any, even minor, changes in the network. They pay special attention to the emergence of new pages or entire sites. Every change, be it edits in the old version of the page or the appearance of a new element, is recorded by the search engine in its own cache. This continues until the next update, after which a kind of castling occurs. Some pages leave the cache forever, others appear in it and take their place on the search engine results pages.

Which elements need to be updated first:

New link addresses.
All new text parts of pages.
Changes to previously created pages.

In most cases, links and text are updated in Yandex at the same time. But it is not a fact that an address added to Webmaster at 22.00 Moscow time will appear in search results 10-12 hours later. No one knows or can predict the exact time when this will happen. After the first update, a new one is not always available, and if you believe the rules, the next update will occur no earlier than in 3-10 days. You need to focus on this time when analyzing the effectiveness of SEO promotion for each individual page.

The update is more loyal to some types of sites. Blogs and news resources have the luckiest of all. Resources that often publish new materials with a large number of views, likes and comments are also a priority. Everyone else is patiently, with the humility of African tribes waiting for rain, while away the time until the next update.

Main types of Yandex Update - what, why and how

Search results update

Let's imagine that you want to buy a hookah. Go to the search engine and enter the desired query. Follow the link to the site that interests you and immediately find the information you need. But you don’t have the opportunity to order a hookah today. You calmly close the page and go about your business. Do not save anything to bookmarks.

A week passes and you search, but do not find a familiar site on the first page of Yandex, which a week ago was the leader in its segment. This means that during the update, search robots decided to reformat the ten most relevant resources to the request.

It’s good if your hookah only made it to the second or third page. Otherwise, you will have to waste time and delve into history.

Why is this happening? There may be several reasons:

A new algorithm for calculating bad and good texts has been launched.
More relevant and high-quality materials from competitors appeared.
When developing the page, you made mistakes that became noticeable to robots only over time.
Technical failure and dozens of other similar reasons.

Text content update

Takes into account all changes that affect the text part of blogs, news portals, online stores, forums, bulletin boards, social networks and other important resources. Important! Indexed articles are also periodically scanned by robots to quickly record possible changes. New text material is given a special consideration - it is also closely monitored, checked for uniqueness, overspam, nausea and other indicators in order to assign an appropriate place in the search results.

Link mass update

By the way, all of the listed types of updates intersect with each other at different points. It happens like this. Imagine that, in parallel with the ordered articles, you purchased several promising links for the site.

During the update process, Yandex robots index the link mass and text content. This is how the system determines what position in the search results to place each specific page. Usually all this happens at the same time, but exceptions to the rules also happen.

Types of Yandex Updates that not everyone knows about

TIC update

A very useful Yandex parameter that shows the level of authority and expertise of a site in its niche. Webmasters often use sites with high TICs to further monetize the resource by selling links. But over time, this practice becomes a thing of the past and gives way to classic content marketing with.

Yandex Catalog Update

New sites get into it, and old, inactive or completely lost trust leave their homes. This type of update is important for everyone who strives to make their resource part of a prestigious catalog or is afraid of losing their place in this list.

Updating images in the search database

A separate robot is responsible for this. Images are indexed gradually, although the nature of the update has the same clear boundaries as in the case of updating text content. This type of update will be of interest to everyone who aims to publish high-quality photographs and pictures and receive a significant part of the traffic from them. Observing the update of pictures will help to identify the most successful manipulations with the image from the point of view of attracting visitors.

Favicons update. These are small icons tied to a specific site. They appear to the left of the main page title. If you work with information in one or several segments for a long time, then it is very easy to find the necessary information using the favicons of high-quality sites that have long been tested for the quality of content. \

There is no need to suspect anything if your new and more beautiful graphic icon does not appear in searches for a long time. The thing is that favicon updates are among the rarest in the system.

Mirrorer update

A separate robot checks the mirror gluing work. Here is a simple example of mirror addresses: www.site and . Gluing with the definition of the main mirror is a prerequisite for the normal operation of the site. This can be done in two ways: through the webmaster panel, 301 redirect or using the robots.txt file.

Often a situation arises when a site ends up on a different domain. The reasons can be very different - from a banal hit by a filter to a fundamental decision to change the domain name. To ensure that everything goes smoothly and without noise, the address of the new main mirror is written in the robots.txt file of the new and old domino. In parallel, the same manipulations are performed on the webmaster panel.

Unfortunately, gluing does not happen immediately, but only after the next update with the participation of a specially trained robot.

What does the update process look like from the inside?

Every adequate site participates in the search and is clearly visible to the visitor. But in order for people to know about the existence of a resource, the system must record this fact. The spider robot is engaged in such similar tasks. It regularly scans the Internet and places the sites it finds in its database. But new resources are not added immediately.

First comes the information collection stage. This is similar to how a copywriter collects interesting facts to later present them in his article. When an asset has the required amount of information, it moves to the database. But this is no ordinary movement. In parallel with this, the database itself is undergoing changes, taking into account the new data that has now become part of it.

This is called the ranking process. It is based on a complex algorithm that analyzes a wide range of different factors. Therefore, the participation of a new site in the updated version of the search requires a thorough restructuring of old and new Internet resources.

Do you know when the last update is?

The average article for a site ends up in the Yandex cache after two updates. This usually takes from one to two weeks. After the first text update, the content is taken into account. If no major changes are recorded during the second update, the text takes its place in the search results. Speed also depends on the volume of new text and the structural features of each individual site.

If a “thick” site that occupies a leading position in a niche updates a longread with a bunch of photos, tables and diagrams, the process of re-indexing such material will take longer.

It is much easier to predict how the citation index in a topic is updated. The overall TIC value in the value search engine is stable and accurate. It almost never changes, with rare exceptions. Therefore, the update itself implies a process of redistribution. It happens, usually once or twice in one or two months.

But even for this type of update, as for all others, no one can give exact dates. You can only make assumptions based on events in retrospect. There are even special resources for this on RuNet:

tools.promosite.ru is an update indicator that provides a wide range of analytical information after updates. All changes are clearly shown in the form of graphs. It is considered the most accurate resource that reports about the next update. Mandatory checks take place every three minutes.

seobudget.ru is an update indicator that offers a report in the form of a table, which shows the dates of updates in the search engine for past periods. Below they publish the dates of expected updates in the context of two popular search engines.

Using these services, you can fairly accurately predict when new texts, links, pictures and other information will next appear in the database.

Features of Google updates

The largest search engine in the world has only two types of updates - search results and PageRank. Let's talk about each of them in more detail.

Search update

Google search results are not like Yandex. There is no update process as such. Everything happens almost online. As soon as new changes appear, the system immediately adapts to them. There are no numerous types of updates, transfers to the database and back. All algorithms are simplified to the limit.

PageRank

Google's analogue of the TIC indicator in Yandex. In simple words, it determines the authority of the page. Depends on the weight and number of links that lead to a specific section of the site. Data is updated approximately every three to four months. Toolbar PR is no longer updated!

When was the last Google update?

New data appears in the system daily. Therefore, those who promote on Google do not “live” from update to update, but monitor changes as necessary. As a rule, texts and links are added to the search at the same time.

PageRank parameters are also constantly recalculated. The system monitors the quality and quantity of links that lead to a particular document. But a global update of the entire rating is carried out once every 3-4 months.

How to quickly find out about the latest accurate Yandex Updates?

The main data update procedures start approximately after 12 am Moscow time. A special informer from promosite promptly provides the necessary information. But even after installing the widget, you should not immediately waste time checking the changes. The Yandex search database is huge and takes at least several hours to update. Therefore, any update checks in the dark are a waste of time. It is more convenient to track changes in the morning, when all changes have already been recorded and sorted.

There are a number of other services on the RuNet that also monitor updates of the domestic search engine. In fact, the information you need is easy to find on any website that has other search engine optimization analysis tools. The RDS bar, well known among webmasters, also reports on recent changes. Therefore, problems with timely receipt of information, as a rule, do not arise.

After each update of the citation index or search results, the activity of sites, forums and groups on social networks where optimizers with different skill levels communicate is activated. They exchange experiences, talk about their successes and failures. It is there that new theories and hypotheses are born about how to increase the TCI of a particular site and what methods help in this. Of course, the main secrets remain behind the scenes, but there is still a lot of useful information.

There is a nice bonus from Yandex itself. A message about a new update may come to you by email from the search engine itself. In the depths of the Webmaster service menu there is a section where you can select news and other information that you want to receive by email or directly in the service interface.

But if you get information directly from a search engine, then you will be among the last to know the news. The next update begins to be discussed immediately after the procedure is launched. And the message comes when work on all the changes has already been completed. The advantage of a message from Yandex is that at the time of receiving it, you can safely double-check the change in positions.

Why do you need to analyze the correct Yandex updates?

Imagine that you are promoting your own or a client’s resource. Monitoring updates will help you quickly determine the results of optimization, make the necessary changes, and minimize the impact of mistakes.

Specific example. You have written texts of a certain structure according to a clear, pre-thought-out new template. But after the update, the pages did not even enter the TOP 100. At the same time, articles written according to the structure that was used previously significantly improved their positions. This means that you need to bring the texts into the most preferred form for Yandex and wait for the next update. The main question is how to achieve this? Each SEO specialist has his own signature recipes.

Working with links works in a similar way. If one strategy fails and traffic volumes drop, you urgently need to change your tactics for interacting with links.

To analyze the results of an update, webmasters use all available RuNet tools. Google Analytics and Yandex Webmaster are just the main ones. When analyzing data, try to remember that there are very few 100% reliable facts and figures in SEO. Everything is learned by comparison through personal experience. And dramatic changes happen every day.

All the features described above relate only to text and link updates. Analyzing authority metrics is much more complex, and we will look at these points in future articles.

One thing can be said for sure: without analyzing the Yandex Update, it is very difficult to find out the characteristics of the audience that comes to the site. And information about it is necessary to increase traffic volumes, as well as daily increase the number of visitors to the resource.

Snack video:

(4)

Update– This is an update of search engine databases. During the update process, the search results and ranking of pages in the index are updated. SEO specialists abbreviate the update as AP.

Let's say you run a blog. We have written several new articles, but they are not yet in the search. In order for new pages to appear and be displayed in search results for Internet users, they must first get into the PS database, that is, into the index.

In fact, until this moment the search engine knows nothing about the existence of your new publications. And to be included in the index, they must be crawled by search bots. To be more precise, the results include not pages, but their saved copies, which the search robot downloads to its website.

The bot, scanning the Internet, gets to your blog and begins to collect information on it. And when he collects a sufficient amount of new materials, he places them in the database, having previously reconstructed new and old resources. This is necessary so that the search engine can correctly rank sites based on a complex algorithm where many factors are used.

And when the page finally gets into the index, it occupies one position or another in the search results, which is influenced by the same algorithms that only search engine employees know about. All we know is that they take into account the following page quality indicators:

document to user requests;
behavioral factors;
usefulness, quality, content design, spam;
age of the site and page;
link weight and so on.

By analyzing all the above factors, the algorithm evaluates the web page and, based on this, places it in a certain position. Accordingly, the better it is rated, the higher it will be listed in the search results.

Not only new, but also old pages that have been in the index for a long time are evaluated. And if six months ago the document was in first place, today it can even fly off the first page of the search if competitors offer users more interesting, high-quality and relevant content during this period.

The robot collects information from indexed pages quite often. Therefore, it makes sense to supplement old articles after a while, update information if it becomes irrelevant, and they will soon be re-evaluated.

After re-evaluating the quality factors of the pages, an update occurs. In this regard, the positions of web resource pages change regularly.

On a note. Having analyzed all of the above, we can say that APs are aimed at improving search and updating indexed information so that people always find what they need on the Internet and receive comprehensive answers to their questions. Which site, in the opinion of search engines, best answers the user’s request, is higher in the results.

Yandex updates

But with updates, everything is not as simple as it might seem at first glance. There are a lot of them and every webmaster, and especially an SEO specialist, must be able to distinguish one update from another and divide them into types. In Yandex, updates are divided into two types:

Based on changes in search results for a specific pool of search queries.
Based on updates to the search engine database: links, texts, etc.

Let's consider the second classification concerning the fixation of APs of a certain database directly in the search engine. Here are the following updates.

Text update

The base of texts and pages participating in ranking changes. During the AP process, new pages are included in the index, and previously indexed content is also updated.

Text APs are recorded by Yandex more often than others - approximately once every 3-7 days. This is the most anticipated update for all optimizers working with texts and . If new pages enter the main index that were not there before, then a text update has occurred.

Link update

It concerns updating the anchor lists of pages. During this update, information regarding the texts of incoming links is updated and the factors responsible for taking them into account are recalculated.

The link AP is recorded after new pages that can be found through incoming links are included in the results. Such results are also called SNSS. Numerous studies have found that external and internal anchors are often updated at different times, indicating that they are located in different search engine databases.

Behavioral factors update

Information about how users behave on resources and search results pages changes. You can track such an AP by comparing the degree of change in behavioral factors for two or more groups of requests. This update is also divided into two subtypes:

Micro. A small share of information about the behavior of Internet users is taken into account.
Slow (global). They are observed no more often than once every 3 or more months.

Update of static factors

Informs about the recalculation of ranking factors that are considered to be slowly changing or “heavy”: , BrowseRank, HostRank and others.

To update factors, it is necessary to resort to complex calculations, which is confirmed by the frequency of their updating - only once every 2-6 months.

Classifier update

This is an event associated with a change in the classification of certain types of sites/pages/queries and their redistribution. This AP is divided into:

Redistribution of web resources by type or binding: language, georeferencing, etc.
Redistribution of pages into: news/commercial/information and other areas, GEO and type.
Reclassification of requests into types: the expression of the request is one of the components - GEO, commerce, information, and so on.

You can notice some of the above updates by observing the search results and the number of pages found using some search engine operators. It is especially easy to record a GEO update.

Filter update

Antispam factors are being reviewed, after which certain resources and documents can either fall under filters or escape them. Let's highlight the most common search engine sanctions:

Removing, using and updating filter thresholds applied to texts, as well as “Over-optimization” sanctions.
Minusinsk - spam with external links. Yandex representatives announce filter updates on their social networks.
For cheating PF. As soon as a text update takes place, during which this filter is removed, the flow of visitors from Yandex increases significantly.
AGS and others.

To record filter updates, you need to monitor the results of test requests for web resources and pages that fall under the filters.

More updates

A search engine is a complex mechanism. In addition to bots and databases that support the main search, there are also other crawlers responsible for vertical search (videos, images, etc.), additional elements, for example.

All these databases also have their own APs that are independent from each other. Yandex has more than 20 robots, each of which performs a specific function: one indexes pictures, another indexes comments, and so on.

In addition to the listed updates, we note a few more important ones for optimizers:

update of snippets in search results and the favicon.ico file in resources;
changing the main mirror, combining/separating mirrors;
AP vertical search by address.

Google updates

The Google search engine deals with two types of updates, but it is possible that it has many more:

Issue.
PageRank.

Issue

The search results of the global giant are significantly different from those of the Russian Yandex. Any updates in search results occur continuously. As Google themselves like to say, our results change in real time.

As soon as a new page appears on the Internet, bots immediately collect information and send it to the database, and the results are updated. Everything is much simpler here; the system does not deal with complex calculations and placement of saved copies. This all happens later, over time, when the resource begins to accumulate ranking factors.

PageRank (PR)

There have been rumors for a long time that PageRank is going to be abolished, but to this day it is updated and affects the ranking of pages. But if earlier the change could be seen, now Google has canceled the toolbar PageRank, which was visible to everyone. Therefore, PR recalculation now occurs in invisible mode.

However, for Runet the Google parameter is not particularly significant. Because Yandex gives greater preference to text factors.

What is the difference between Yandex and Google search results updates?

As mentioned above, the search principles of Yandex and Google are very different. While Yandex updates no more than 3 times a week, the search giant experiences APs several times a day.

How to check updates in Yandex and Google?

Let's look at the main ways to check for updates in search results and other parameters in the two most popular search engines.

Via Yandex.Webmaster

Anyone can receive notifications about search database updates directly from Yandex. To do this you need to go to Notification settings via this link. Here you can specify your email to receive notifications, choose where exactly to receive notifications (by email or directly to the service), and what specific notifications about the site/pages will be sent.

But keep in mind that information about APs in the Yandex.Webmaster interface comes at the very end, while the discussion of updates begins from the very beginning. But the plus is that this notification will tell you the final and accurate update, displaying the real position of the resource in the search results.

Through services

The procedure for tracking updates is simplified by special services. They take into account updates based on the database. And if there is a change in the percentage of keywords that have risen or fallen in positions, then the AP has passed.

Let's say there is a database of 1000 words. For example, the key phrase “buy a phone” moved up from 10th place to 2nd place, which means that 1 percent of a thousand has changed. This is how services calculate changes in search results and with other keywords, that is, what percentage of them has risen or fallen in search engines.

PR-CY

RDS bar

In the settings of the RDS bar plugin, it is possible to set a panel for displaying AP dates. You just need to click on the bar button and go to “Options”, and then check the box next to “Update date”.

Tools.Promosite

An equally popular service is Tools.Promosite for analyzing updates in Yandex. Here you can find out more detailed information regarding the update, issuance storms and continuous monitoring of it. From here you can add a widget or toolbar to your resource to monitor changes without having to visit the site. You can track new pages via XML.

Pixel Plus

Pixel Plus is a convenient analyzer for recording text APs in the Yandex database with a specified indexation date. There are a lot of interesting graphs for analyzing the TOP, for example, the share of pages with HTTPS, the share of main pages in the search results, the average age of documents, the average tag length

There is probably no need to say that the official website itself and the search service called “Yandex” are known, if not by everyone, then at least by those users who regularly search for something on the Internet. But few people have any idea what the update of the Yandex search database is. Let's see what this is all about and why use such updates in practice.

Why and who needs to update the Yandex search database

I would like to immediately warn all users: if you are not the owner of the site or hosting, the information provided below will not be useful to you in practice. And that's why.

The point here is that updating the search, in the sense of its algorithms, affects only the functionality of the site itself. In other words, the creator himself should be interested in this, and only with the goal that his page is included in the top five or ten search results requested by users of the system itself.

To put it simply, updating the Yandex search database only helps ensure that your resource ends up on the first page as a result of a search. Statistics show that very few users go to the second or third page to read this or that article. Most often, they stop at the first one and click on the most popular links at the top of the list.

Updating the Yandex search database: how often does this happen?

As for the updates themselves, in principle, everything depends on the developer, and it is simply impossible to predict the release of a new update. Of course, the system will inform the owner of the same hosting that the Yandex search database has currently been updated, but nothing more.

Alas, we can only guess about the rest. In this sense, many users who host their pages under the patronage of Yandex (even using electronic wallets) do not like this service. The factor of unpredictability is rather at play here, because the very update of the Yandex search database can play a cruel joke on the hosting owner. The situation here is such that after the update, any site paid for search may completely disappear from the proposed results. This is, excuse me, the crooked hands of the developers themselves. However, it's not all bad. Let's look at the update issue itself a little more broadly.

Main types of updates

For now, let’s leave aside the question related to how often the Yandex search engine is updated, and let’s look at exactly how it happens, so that there are no, so to speak, omissions in this problem.

As it turns out, among all the variety that is offered by the service department, the most popular ones can initially be identified:

text update (the update includes new text documents on a given topic);
updates based on links (when a site appears in a search result based on a given address or criterion);
ranking, which is negatively perceived by SEO experts, since a ban can be introduced for using so-called behavioral factors;
favicon is not discussed at all - those who installed it won’t do anything good with the update;
traffic service update using graphic materials;
updating Russian-language queries;
updating the database of thematic queries;
popularity index Rank.

Is everything taken into account?

In connection with all of the above, we can draw a conclusion about how the frequency of updating the Yandex search engine affects everything else.

In this case, we mean registering pages that fall under some criterion. As it turns out, the most important problem with a search engine, for example, when updating text or links, is that it does not immediately accept the incoming request, as expected, but only generates it for publication during the next update. And the dates for updating the Yandex search database are, as a rule, unknown to anyone except their creators. So we get a situation where no one sees new pages in the sense of links or text information published on them. But that's not all. The fact is that the frequency of updating the Yandex search database also raises legitimate doubts.

Let's try to compare two popular search engines created, as they say, in the image and likeness. These are Yandex and Google. It's no secret that the first was developed on the basis of the second.

Here the most important difference and the main problem is the so-called ranking. If Google’s service is capable of accepting a new link, text or graphic document almost instantly, Yandex requires a fairly long period of time for this (usually thirty days, no less, and then before the next update is released). So it turns out that the owner of the resource or hosting cannot count on the fact that his page will be among the most popular queries tomorrow.

The concept of "storm"

Now let's look at another concept called “storm”. This term refers to the extent to which queries are issued during the update period itself.

It is believed that:

5-15% - weak site;
15-20% - average level;
20-40% - a reliable resource;
over 40% - updating the algorithms puts the resource at the peak of popularity.

In general, if it is “stormy”, this means that the service itself is in the process of updating, registering incoming requests and redirecting them to the search engine level. As is already clear, this does not always work, or even does not work at all.

Update dates

As for the update itself, no one knows when the next update of the Yandex search database will be, perhaps even the developers themselves. Surprisingly, the frequency of updates does not fit into any framework.

This is the only reason why website owners and hosting providers should switch to other registration resources, otherwise, what good, you can slide from a leader in the search to the lowest position. How often does the Yandex search database update? Perhaps it is better to ask the owners or developers of the service themselves about this.

And all this is only because the update does not work correctly or is missing altogether. But problems may lie in the settings themselves, which for obvious reasons are not being considered now.

Conclusion

As for the outcome, you can simply shrug your shoulders: as we see, although the service is one of the most popular, it is nevertheless, alas, incompetent in terms of installing updates to its own database. So there is no need to talk about the fact that a user who decides to find some information on the Internet or promote his own website will receive the most up-to-date information. This is where updating the Yandex search database comes into play. How often this happens or should happen is unknown, because everything depends on the developer.

On the other hand, in fact, the search service itself, based on “Google” technologies, in comparison with the original, does not stand up to any criticism. Another thing is that both services are quite insidious in terms of spying on the Internet surfer. Have you ever seen your last request appear in your browser as an advertising link? What can I say, even if you have an “account” for both services, the same banners can appear on a mobile phone or tablet. But this is a great distraction, to say the least...

Finally, the resource owners themselves in this case are exposed to unreasonable risk. It's no secret that you have to pay for everything. So that your page becomes popular on the Internet - too. A lot of money. What a surprise when, after entering a search term, you don’t even find your own resource? This is where the time comes to think about how appropriate it was to use Yandex as the main hosting. However, this situation does not always manifest itself: for some everything works, for others it doesn’t. It's a matter of everyday life, as they say.

But in any case (many users of the service say this, by the way), if the company does not change its update policy, you can hardly count on attracting new customers. You wouldn’t lose your old ones here...