Earn money by reading letters. Make money by reading letters Reading letters but rewards for

Hello dear readers. In this article we will talk to you about how to make money by reading letters on the Internet. Although this method of earning money does not bring in a lot of money, it still remains very popular among users of the World Wide Web.

Unfortunately, I was unable to find a separate service that provides the opportunity to make a profit only by reading letters. Therefore, I will share with you information about those services where you can earn money in this way.

Sites for making money by reading letters

In fact, there are quite a lot of them, but most of the sites are “” not paying money. Therefore, I have reduced my list to the three best and tested from personal experience:

  • wmmail.ru is a well-known Russian-language website that has existed since 2004 and makes payments in dollars;
  • – an equally well-known site where earnings are paid in rubles;
  • – very similar in design to SEOSprint, which also allows you to withdraw your earnings in rubles.

Now let's take a closer look at the methodology and principle of making money by reading letters on each of the above sites.

After registering and authorizing on the site, you can immediately start earning money, in our case by viewing paid emails. To do this, in the left corner of the screen we find the text block “ Earnings", which in turn consists of three points: writing, surfing, . Click on the item “ Letters».

After which you will be taken to a new window, which will present a list of available letters for reading. By the way, in the column “ Price» you can view the amount of money you will receive for viewing a particular letter. To start viewing a letter, click on its title.


After which you will be taken to a page with its description (reading is optional), as well as a link that you need to click on.



When the timer ends, you can close the advertiser’s page and return to the “Letters” section again.

Watch this section carefully throughout the day, as letters appear quite often.

Now let's move on to consider the question of how to make money by reading letters, only on another site - seosprint.net. The principle is a little different and more complicated. But first things first.

To begin with, as usual, register or log in to the system. Then on the left side of the screen we find the “Earn” block with four ways to earn money: reading letters, and completing tasks. Accordingly, click on “ Reading letters».


After which we will see a list with the names of available paid letters and their cost per view. Click on any of them.


Then a dialog box with the text of the letter will open in front of you. Read it carefully, and then answer the test (control question) at the bottom of the window.


If you select the correct answer, a new tab will open in your browser with the advertiser’s website and time timers. We wait for the timer to end and enter the captcha.


That's all, money will be credited to your balance automatically. Now do the same with other letters.

Earn money by reading letters on Profitcentr

The principle of making money by reading letters on this site is similar to that on Seosprint. Even in appearance, these two axle boxes are very similar to each other. Based on this, I think that you will find the block “ Earn money", and there is already a section in it " Reading letters».

How much can you earn by reading letters?

In fact, it is impossible to make a lot of money using this method. This is due to the simplicity of the task, and therefore its low price. Therefore, I recommend using reading letters as a secondary method to improve your financial condition.

While writing this article, I read letters worth $0.085 on the wmmail website, 0.124 rubles on seosprint, and 0.1 rubles on profitcentr. I think if you sit on these sites for a day, you can definitely get $0.5.

Is it possible to learn how to write letters offering your goods or services so that the recipients become your clients? Can! Today we will tell you how to write an effective sales letter.

In the buyer's shoes

One day, an old woman decided to buy a heater for her home. The seller, seeing the buyer, immediately “took her into circulation”, led her through the even rows of models, meticulously talked about all the characteristics, nuances, pros and cons, and told about the warranty. When the managerial flow of words dried up, the woman said: “Thank you, but I’m interested in just one question: can this thing warm one single old lady?”

One of the most common mistakes inexperienced sellers make is to provide the buyer with redundant information that only they themselves consider important. Your addressee is a potential buyer. You need to predict what exactly interests your client most, and not bombard him with pages and pages of unnecessary text about the product.

Become one of your clients for a little while, then it will be much easier for you to understand their desires, problems and hopes. Ask yourself questions that might arise from someone planning to buy a product from you or use your services. Ideally, it would be nice to know characteristics such as age, social level, education, hobbies and political views. But you can do without it. Sometimes it is enough to drive through the area where your customers live on different days and at different times of the day. And if you are going to contact entrepreneurs, go to conferences or read articles about them or their business.

On the other side of the counter

“We don’t know what will be popular tomorrow. But whatever it is, it can be sold by playing on human vanity.”

To completely feel like a buyer, you can even buy your own product and try it or use your own service. Make a list of the characteristics and competitive advantages of your company's products, write each item on a separate card and attach the cards to the board in order of importance.

If there are hidden advantages in your offer - advantages that are not obvious to you, but are very important to the client - you will have to reveal them as fully as possible, and maybe even build an entire advertising campaign on them. Video:

“Sales letter: How to write sales letters for your newsletter”

Don't end up in the trash bin

Keep in mind that no one is waiting for your letters. In the United States, mail sorting is most often done by women - housewives or personal assistants. They use every opportunity to immediately get rid of all unnecessary letters, without really reading them. Do everything to ensure that your letter falls into the hands of the direct addressee.

  1. The envelope must be opened. For this to happen, it must intrigue the recipient. Do the following:
  2. Apply real postage stamps;
  3. Use special stamps*, for example “Reply by such and such date”;
  4. It is better, if possible, to indicate not the position (general director, sales manager), but the name of the addressee.

The recipient must read the letter immediately. Emails put aside for later, as a rule, sooner or later are also sent to the trash unread. Follow the AIDA formula (attention, interest, desire, action). The title will arouse interest and curiosity. This single line, or less often two or three, determines whether your advertising letter will be read further. Great headlines usually feature people who have achieved success, warn of danger, or reveal other people's secrets.

Get the letter answered. Even those who honestly read the letter may postpone the answer “until tomorrow.” Get yourself a set of reminder cards with a list of possible reasons (for example, fear, doubt, uncertainty). Information about a limited and extremely profitable offer, an indication of the date when it will no longer be valid, discounts, or the offer of prizes to the first responders may prompt a response. Make the response process as simple as possible: include a self-addressed envelope, offer to call a toll-free hotline, or provide an email address.

* You can add a stamp image when printing recipients on the envelope.


Prices and advantages disadvantages

They know that price is rarely the deciding factor when making a purchase, but can seriously affect the speed of decision-making. Much depends on how you present the price and what you do to ensure that the client pays as little attention to it as possible. This is achieved in different ways.

“The worst mistake a marketer can make is being boring.”

You are not obligated to compare your price with the price of a similar product. For example, when selling audio courses, compare the cost of your CDs not with similar offerings from competitors, but with the cost of attending several seminars. On them, the client will pay much more for the same information.

Say big, memorable numbers. When advertising the manual, mention that it contains 1,001 practical tips. When selling apples, calculate how many vitamins and minerals are contained in one apple, and tell them how many other products you would have to buy to get the same portion of nutrients.

Describe in detail your costs for producing a quality product. Tell us how much you had to spend on tests or choosing a supplier.

The final price may not be indicated. Instead write:

“Your credit card will be charged just $11.95 three times during the month.”

Admitting shortcomings is the best way to build trust with the buyer, and at the same time remind yourself of what needs improvement. Honestly list the shortcomings, adding that your product is constantly improving in various ways. Sometimes you can find attractiveness even in the weak sides of your business, as the owner of an Italian restaurant did. In their advertising, he compared the dishes with unpronounceable names and expensive wines that competitors serve in silver buckets of ice with their spaghetti sauce and two types of simple house wine.

Probably the largest group of people who will not respond to a sales letter are those who received the letter, looked at it, read it, considered responding, but then put it off until later. And “then” too often turns into “never.”


Give yourself free rein

Decisive editingmeans that we should eliminate every word or phrase from the text that does not enhance the feeling. Don't let the thought of the hard work of writing disturb you. You don't need to be a genius writer or a Harvard graduate to write business letters.

  • Think like a salesperson. A sales letter is a written presentation of your product;
  • Don't limit yourself in volume: tell us everything. There will still be time for editing;
  • Write without worrying about coherence, grammatical errors or punctuation, or the end result. With scissors and glue - or a computer - you don't care;
  • Use the language we speak. Colloquial expressions, slang, short phrases of one or two words are not prohibited by anyone;
  • Make a selection of samples you like. Organize it the way you want and look for interesting techniques and inspiration.

Your goal is not to create the best sales letter in the world. Don't get sick of perfectionism. Ready? Re-read the letter. Now you have to rewrite and, most likely, shorten the text. There is no point in shortening your letter to a few sentences in the hope that more people will read it. Those who don't need your products or services will throw it away anyway. And the rest will not be deterred by a long advertising letter. On the contrary, the researchers concluded that long letters are read more carefully than short ones.

“In a text of up to 50 words, the reader misses a huge part of the information. If the text contains from 50 to 500 words, it is read much more carefully.”


Grinding and cutting

Now you need to go from the first rough draft to a relatively smooth text. Make stylistic edits. The advertising letter should be readable and “user friendly”. Paragraphs are short. The first of them is to convince the recipient to read the letter to the end, the rest are to persuade him to become your client. If you manage to develop your own individual style, then in the future your work will go easier and faster.

Anticipate questions and objections that the client may have and answer them honestly. You need to overcome skepticism, eliminate all possible claims and dispel doubts. Formulate questions so that the answers to them are affirmative. The reader must get used to agreeing with you and become involved in the process. Repeat the essence of your proposal several times. At the beginning of the letter, say directly what it is, then give some examples, tell an anecdote, or quote reviews or recommendations. In the postscript you can return to the main topic once again. Like reading a detective story, many recipients love to jump straight to the end.
There were times when the feedback on the preliminary text was such that I simply threw the letter away and started work from the very beginning.


My own editor and artist

You have already written more than one draft, constantly processing and improving the text. For additional independent testing, distribute the sales letter to your family members and see their reactions. Read the text out loud to yourself, and then ask your child to do the same. Write down any words he has difficulty pronouncing or doesn't understand. Perhaps it is better to abandon them. NotYou should overestimate the intellectual abilities of your clients, focus on the lowest level.

“A postscript can ruin your efforts or, on the contrary, make your sales letter incredibly effective.”

People usually make purchases under the influence of emotions, and logic serves them to prove the correctness of their choice. Your letter should be emotional. Don’t be afraid to overdo it with expression: a text that confuses you with its enthusiasm may seem dry and restrained to the reader. Arouse joy and romantic feelings in the client, even if not related to your products.

If you are going to seriously use graphics - photographs, illustrations, diagrams, coupons, answer sheets - you should discuss this issue with the designers. But you can put several graphic elements into a computer letter, highlight headings and subheadings, insert bulleted and numbered lists, change the font and highlight the most important places with color or frames yourself.

“It’s much better to sell goods to customers who already know you, who like you, who trust you, than to look for new ones. The hardest thing is to sell a product to a customer for the first time.”


If there's still time

“One of the biggest mistakes marketers make is sending emails once and calling it a day.”

Reread your sales letter again. You are either completely delighted with your own creation, or, conversely, you cannot see it. Still, push yourself one more time.

Send a test email to yourself. When you receive it, you can look at it through the eyes of your own customer and understand what is wrong with it or why it differs so little from regular “junk” mail.

Set aside the letter for two or three days. This will help you look at the text, envelope, and enclosed materials with fresh eyes. So you will see some other shortcomings.

Show your letter to the professionals. If you don’t know anyone who writes advertising texts, ask your colleagues or friends for their opinions.

Sales letter: Printing and mailing

It's time to send the letter to press. If you need not a dozen copies, but a large circulation, you won’t be able to get by with your own printer - you’ll have to contact a printing studio or printing house. Remember that the printing house itself must pay for printing errors.

“It is the sequence of actions, and not the creation of the text itself, that will help you earn a fortune.”

Calculate when the recipient will receive the letter, read it, and when he will be able to respond. You can already guess whether it will be an email response, a website visit, or a phone call. Based on the reaction of clients, you will understand what was written poorly or unsuccessfully, and what could have been omitted.

Hello everyone friends! Let it not be a secret to anyone, but there are a huge number of ways to make money on the Internet, and today we will talk to you about the easiest of them - reading letters, it is also often called surfing or clicks, and someone calls such work “reading” news."

The name itself is not so important for us, the main thing is that this method is the most accessible, does not require any skills to work and is suitable for absolutely everyone!

Here are some advantages of making money by reading letters:

  • Takes little time.
  • No investments or initial fees.
  • In the future, this way of earning money can become passive for you and provide a stable income.
  • There are no restrictions on the amount of profit.
  • Work from home.

Paid letters and news: Who pays to read them and why?

Have you ever noticed how much spam your email receives? People who do this are trying to advertise their website, product or services. They send out these letters in the hope that at least someone will read them and become their client. They are advertisers.

But how can you make sure that all sent letters are read and the effect of sending letters is much better? For this, there are special services that allow you to send money to people who are interested in receiving such letters, since they, in turn, will also earn money (they will be paid for reading letters).

What do you need to get started?

  1. Register on sites where you can read news, letters for money, they are located below in the article.
  2. To receive payments (money earned), an electronic account will usually be sufficient for Russian projects, and an account in the Paypal system for foreign projects.

List of the best Russian sites for making money on news and letters with money withdrawal:

1) VIP- This unique project has been running since 2003! Let me emphasize the main feature: here, various tasks, surfing, emails and clicks are carried out using a specially designed program, it tells you everything you need to do - it’s very convenient. Money can be withdrawn both in rubles and dollars:


2) Socpublic- Perhaps one of the best Russian projects, it has been working and consistently paying money since 2008. Actively developing, modern design, well-designed and clear interface of the site. Payments in rubles:


Detailed instructions for working on this project.

3) Wmmail- Another powerful project that has been running since 2004. Payments can be ordered in both rubles and dollars:


Detailed instructions for working on this project.

The best foreign verified sites:

1) NeoBux- I’ll put it in first place, a site with very great capabilities, it has been working steadily since 2008. To have as many tasks as possible for work, you need to log in with a foreign IP address. Unfortunately, the site does not yet support the Russian language, but the interface is simple and intuitive. As a last resort, you can use Google translator. Payouts in dollars ($):


Detailed instructions for working on this project will be available soon. After registration, to log into your account, leave the “Secondary Password” field empty. After registration, you must view the orange links every day; I will explain why later.

2) Ebesucher- A very unusual project, its main feature is making money from autosurfing (browsing sites automatically). There is also a section with clicks/letters for work. Perhaps this is one of the most “ancient” projects in this area, you won’t believe it: it has been working since 2002! Completely in Russian. The main currency is euro (€), payments are available in rubles:


Detailed instructions for working on this project and.

Making money from news and letters: How to learn to work?

The job of reading paid emails is that you need:

  1. Open the received letter,
  2. Follow the link
  3. Wait until the timer ends,
  4. Get money.

Let's look at the whole process more clearly so that everyone can understand how this is done.

By the way, friends! If you are interested in learning in the future about new working ways to make money with step-by-step instructions, as well as about projects where I myself work, then you will be aware of all the events!

How can you read letters and get paid for it?

For example, let's take the Wmmail service (for other projects the operating principle is the same). Paid letters can be sent both to your email and to Wmmail itself. You can specify all this in your account settings. Go:

Step 1) Go to the “Letters” section, where you will find all available paid letters.

Step 2) Click on the title of the letter, after which the text of the letter opens:

Important! It is not necessary to read the text of the letters, since more than 90% of them are advertisements for scams and various fraudulent schemes, so immediately click on the blue link, the site will open in a new window.

Step 3) A timer will start counting down at the top of the page; at the end of it, you usually need to confirm your viewing with a number.

After everything has been done, the message “Money has been credited” will appear.

Step 4) We close the site and read the remaining letters in the same way.

Remember that such letters “live” for 5-10 days, after which they are automatically deleted, so I advise you to go in and read all letters once a day.

As you can see, it couldn’t be simpler: Read the news and earn money, everything is very easy, and therefore you shouldn’t count on mountains of money. The maximum you can get by reading only letters is 400-500 rubles per month, working on several projects at once. But if you think about it, this amount is quite enough to pay for the Internet or a mobile phone, which in my opinion is quite good.

BUT! Now I will tell you a few secrets and give you useful tips so that you can achieve an income of 2,000-5,000 rubles per month. Agree, this is already much better?! =)

  • Work on multiple projects simultaneously. Reading letters, articles, news for money on one project takes 5-20 minutes on average (depending on the number of letters, clicks). What if you register in several services at once and work for them at the same time? This method gives you two undeniable advantages:
    1. Increase in income,
    2. Reducing viewing time (due to simultaneous reading of letters in several services).
  • Complete tasks. For all services that allow you to earn money by reading letters and news, you can find the section: “Tasks”. Friends, this is the very “mine” of money! For example, here’s a very ordinary task: someone created a website and asks you to go to it, leave a comment on the article, or, say, like it.

    Agree, it’s easy and will take no more than 1-2 minutes, and the payment will be the same as for 10-20 letters, do you feel the difference? Therefore, those who have mastered it earn decent money. I know people who earn 3-5 thousand rubles a month on assignments.

    At the moment, I earn an average of 3,500 rubles a month from referrals, completely passively! And the more referrals I have, the higher my income will be. How did I do this? In addition to the fact that you need to attract a lot of referrals, it is also extremely important. I recently met a man whose income from referrals is more than 25,000 per month. This is my goal and I will strive for it! =)

Answers to frequently asked questions:

I want to earn money in hryvnias or only in dollars, what should I do? Friends, in fact, it doesn’t matter at all what currency your earnings are in, because you can always easily exchange your money profitably for any desired currency or withdraw it directly to a bank card.

This earning on the Internet is based on reading paid letters of an advertising nature. At first glance, it seems like a cheap way of earning money, but this is not at all the case. It’s a shame that many people give up working for them without realizing all the resources for making money on these sites, because in addition to paid letters, there is an opportunity to make good money on paid tasks. For example: someone created a website, and in order to get acquainted with the creation, asks you to visit it and leave a message on the forum or a comment on the article - it will take you 1-2 minutes and will bring a certain amount into your wallet.
This is just an example to at least give a little insight into the matter, the tasks are different and there are a lot of them.

List of the best sites for making money:

  • 1.WMMail.ru - excellent site design, everything is thought out to the smallest detail in order to make the work of users easier. On the site you can earn money by reading letters, paid tasks, earn money by writing and selling texts!
    Registration on WMMail.ru
  • 2.SEOSPINT -this project is wildly popular and has already overtaken the famous wmmail.ru in terms of the number of users, and this is good - after all, the more users, the more work! Paid, accessible sites for viewing appear almost constantly and it’s a pleasure to watch them, and the bill amount, of course, grows by leaps and bounds... Also on SEOsprint, paid letters and earnings from tests await you.
    Registration on SEOsprint.net
  • 3.ProfitCentr.com is an excellent site that runs on a seosprint script and provides you with income on the Internet through writing, surfing and tasks! The site has been operating since 2009 and falls into the reliable category! If you are already working on Seosprint, then pay attention to this project - paid links appear almost constantly!
    Registration on ProfitCentr.com
  • 4.Seo-fast.ru is a noteworthy site for e-commerce! On the site you can earn money by reading letters, surfing and autosurfing, and tasks.
    Registration on Seo-fast.ru


  • 5.Socpublic.com - an old project with a new name. Previously, the site was called WMPublic and was very popular, earnings were in dollars, now in rubles. After moving to a new domain, the project began to quickly gain momentum, the site administrator encourages users in every possible way and constantly holds competitions. A lot of surfing, paid letters, tasks.
    Registration on Socpublic.com


  • 6.WMZona.com is a very good project, a serious competitor to WMMail.ru. There is an opportunity to further supplement your budget by receiving cash bonuses and participating in competitions from 3 referrers simultaneously! There is a career ladder, as you move along which a number of advantages await you and, most importantly, you receive daily salary in the form of referrals!

To create an effective email campaign, you must correctly perform the basic steps: choose a reliable email service, adapt the content to be read on mobile screens, write catchy texts, collect a sufficient number of addresses of potential and existing clients, and segment the audience. But sometimes this is not enough: your competitors send similar newsletters, so you cannot surprise your subscribers with something new and interesting. In this article, you will find 20 tips that will help you come up with what to write in your mailings to clients and understand how to make sales letters bright and commercially successful.

Make your subscribers feel special. Invite them to sign up for an exclusive newsletter for your best clients. You can designate regular customers, consumers with a certain check amount, or owners of a certain product as the best.

Offer exclusive club membership to subscribers in personalized emails. At the same time, make sure that they do not look like the so-called “Nigerian letters”. Ask the client to confirm participation in the club.

Include lucrative offers, discount coupons, pre-order offers for a new product, etc. in your mailing list for members of the exclusive club. Through word of mouth, this will make club membership desirable to all your clients. They will strive to fulfill the conditions necessary to receive an invitation.

Your subscribers receive dozens of emails a day. They are unlikely to pay attention to every offer to download something for free, take advantage of a 3% discount on the purchase of a turbojet lawn mower with the function of medium-distance air travel, and also ignore questions about the desire to earn millions without effort and initial investment. Advertising noise does its job - people develop deafness to marketing messages.

It’s another matter if you can show your concern for the client in a letter. How to do it? Here are some ideas:

  • Let them know that the special offer ends in 24 hours. Perhaps the customer forgot that he wanted to buy a lawn mower at a discount.


  • Explain why it is important to use your product.


  • Offer your subscribers valuable information. For example, imagine how many men will thank you if you offer them gift ideas for their loved ones on March 8th.


Pay attention to the title of the letter. It should let subscribers know that you wrote something valuable.

The secret to the effectiveness of this tip is personalization. You should reach out to the client personally and ask them to explain their choices, provide feedback, or help you conduct research.

The Liters e-book store asks you to leave a review for each book purchased. Moreover, the authors of the first reviews of new works receive bonus money to their account.


The ReadRate service offers you to take a thematic test.


And Optimizely marketer Jesse Becker suggests asking her anything.


These include reviews, research results, cases, awards, ratings. Please note the following letter:


“Litres” announces a book that ranks first in the ratings of the best works of 2014 by well-known publications and the Amazon online store. The Russian-speaking audience did not have time to read this book. There are no reviews on the book sites Litres and ReadRate, there is only one super positive review on LiveLib, and no one knows anything on Facebook.


Social proof works: the audience falls for the Amazon rating and the word “super bestseller,” although there are still very few real reviews of the book from Russian-speaking users. Surely the book sells well.


It was said above that personalizing emails helps to receive feedback. Personalization doesn't stop there; it improves the overall effectiveness of your email campaign. Email is designed for correspondence between people. Keep this in mind when writing sales letters. Use the following recommendations:

  • Write on behalf of a real person, not a brand.
  • Make sure your messages are relevant to the individual.
  • Address the user personally.



Another example of personalization is the ability to receive personalized recommendations from the LiveLib service.


Effective emails ensure high click-through rates on links in emails and conversion of subscribers into consumers. Take a look at the Death to the Stock Photo project's letter designs. The conversion button here is located above the message itself.

What happens if the client is not interested in the offer? The authors of the following newsletter provide the user with an alternative.


For what? This increases audience engagement. Above is an example of a Death to the Stock Photo email that asks the subscriber to first download a package of free photos and then begin reading the email. There are other successful examples of mailing lists with downloadable content.


Readers will certainly pay attention to the financial forecast, beautifully presented in the form of a white paper.


Do your clients want discounts? Let them download.


Do this with calls to action. They significantly increase CTR and email conversion.


You can use more aggressive CTAs.


Use the urgency factor, the words “free” and “no registration.”


On the one hand, your subscribers should understand the meaning of the message after reading the topic. On the other hand, you should intrigue them and force them to take the necessary actions out of curiosity. Look how Za Rulem magazine encourages a subscriber to open a letter.


Howard Zoss is intriguing fellow marketers with the unprecedented rise in popularity of online video.


Tip #10: Use the same subject line for all emails

This recommendation is suitable for you if two conditions are met. First, your audience must trust you unconditionally. This is possible if you have been working in the market for a long time and have an impeccable reputation. Secondly, the contents of the letters should be similar to each other. For example, you could send your customers an email every week with the subject line “Top 5 Products of the Week” or “Most Popular Content of the Last Week.”


This tactic has a simple meaning: subscribers get used to receiving emails from you with a certain subject, they easily recognize them and find them in their inbox.

Referral links work because their use leaves all parties benefiting: the referral, the referrer and the business. The first receives favorable terms of service, the second works hard for bonuses, and the third stimulates sales.



Tip #13: Offer your audience a lot of useful information

Regularly surprise your audience with large emails containing useful information. Do this once every two weeks or once a month. This way you will train users to wait for your messages and pay attention to them. Remember, you don't have to make every letter huge. For example, you can send standard messages to users twice a week, and once a month create a large digest of publications on the site or an analytical report.

Large letters are difficult to illustrate with illustrations, so check out the following links for examples:

Tip #14: Remind Users of What You Do and Who You Are

If you work for Google or Sberbank, skip this point. And if you have a small or medium-sized enterprise, be sure to follow the recommendation. Remind users how you can help them.

The Liters book store includes a reminder in every letter:


The Advego exchange made a detailed advertising cheat sheet in one of its letters:

Tip #15: Leverage Your Partners' Brand Awareness

Imagine that you have just opened an online store where you can buy electronic gadgets. Naturally, the audience does not know the name of your project. But she knows the brands that produce gadgets: Samsung, Apple, LG, and so on. Use this in your newsletter. Here is an example implementation of this tactic:


Here's an example of a more subtle use of brand recognition:


No, you don't need to be a god or a billionaire to do this. To make your subscribers happy, it is usually enough to give them some modest gift. The main thing is that users do not perceive it as a marketing ploy.

These are the kinds of gifts people don’t need:


But this is better:


And Privatbank successfully used an important event - the World Cup.


“Litres” timed the sale of books at a discount to coincide with the premiere of the film adaptation of one of the works.


Say “thank you” at every opportunity. Thank users for making purchases, for reading emails, for leaving reviews, etc. This has a positive impact on your subscribers and builds loyalty.

For example, Svyaznoy even thanks you for adding items to your cart:


And the FotoMag store is not limited to words of gratitude:


Users do not like to read promotional emails. You can solve this problem by making commercial messages look like neutral ads. For example, let them know that a new product is on sale, prices have been reduced, and delivery terms have been updated.

A bookstore you know regularly sends neutral letters about new books going on sale:


A household chemicals store reports that products that a customer was once interested in are back on sale.



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